Data Privacy

We take the protection of your personal data very seriously. According to the EU General Data Protection Regulation (Article 13 GDPR), we are obliged to inform you about the purpose for which we collect, store or forward data and what rights you have. The content and scope of the data processing depends largely on the data provided by you or the data required for the business relationship or communication with us.

Who is responsible for data processing and who can I contact?

The persons responsible (“controller”), the data protection officer and the data protection supervisory authority can be found in the imprint of this website.

Which data are processed and from which sources does this data come from?

We process personal data that we receive in the course of our business relationships from you, from a partner commissioned by you or from one of our business partners. In addition, we process data that we have legitimately received from publicly available sources (e.g. business register, address directory, media, trade fair participants). Personal data includes your personal details (such as salutation, name, country, address, e-mail address and telephone number, delivery addresses, order and billing information, credit rating information, documentation data, trade fair minutes, etc.).

For what purposes and on what legal basis is the data processed?

We process personal data only in the context of our business activities. In addition, the data processing takes place on the basis of legitimate interest, due to a contractual relationship or a pre-contractual relationship of trust, based on your consent or if you contact us (for example, at trade fairs, by e-mail, by postal mail, by telephone or through this website).

In particular, personal data is processed in the following business processes:

  1. Visit of this website or other marketing websites
  2. Visitor registration, Wi-Fi guest access
  3. Job applications
  4. Trade fairs and events
  5. Consultation by our employees or by trading partners
  6. Order processing, delivery, invoicing
  7. Due to legal obligations (customs and compliance screening, accident reports)
  8. Temporary work, training
  9. Quality checks and quality certificates, complaints
  10. Performance measurement of subcontractors As part of the business relationship, you must provide the personal information necessary to enter into and conduct the business relationship that we are required to collect by law. If you do not provide us with this data, we will generally have to decline your request or to terminate an existing contractual relationship.

If you have given us consent to the processing of your personal data, processing will only take place in accordance with the purposes set out in the consent agreement and to the extent agreed therein. You may revoke your consent at any time without stating reasons with effect for the future, as far as this is legally permissible.

Who is the recipient of my data?

We only transfer your data to third parties if this is permitted by law, if you have given your consent or if the transmission is necessary to fulfill our business purposes.If possible, the data will be anonymized or pseudonymized.Within our group of companies, only those functions or employees receive your data, if they need them in order to fulfill our contractual, legal and regulatory obligations or to safeguard legitimate interests.In addition, we transfer your data to commissioned subcontractors like:

  1. Security company for access authorizations
  2. IT and hosting service providers
  3. Credit institutions and payment providers to process payment transactions when ordering
  4. Backoffice service provider for the processing of advertising mailings
  5. Suppliers for handling product and sample orders
  6. Laboratories for testing products
  7. Logistics company to send your ordered goods
  8. Distributors, if they need your data to process your order
  9. Agencies for surveys and marketing activities Furthermore, data are transmitted to public authorities and institutions (tax offices, authorities, customs offices), provided that there is a legal or regulatory obligation to do so.

All processors and distributors are contractually obliged to process your data only as part of the provision of services and in accordance with the applicable data protection regulations.

How long will my data be stored?

We only store your data for as long as necessary to process the business transaction or to comply with documentation requirements. Legal requirements require that commercial letters be kept for at least 6 years, with tax-relevant content for at least 10 years. In our foreign subsidiaries or offices, these retention periods may be longer according to national legislation. Our IT systems also have extensive data protection concepts that do not allow premature deletion. In this case access to data will be restricted after expiry of the permitted retention period. Job applications will be stored and kept at least 6 months after completion of the staffing.

Which data protection rights do I have?

You have the right to request information what data we store about you free of charge as well as the right to correct, block or delete this data. If you have given your consent for the processing of the data, you can revoke the consent for future processing.In the first instance, please contact the person who last had contact with you. In addition, you can contact our data protection officer.If you believe that we violate European data protection laws when processing your data, we ask you to contact us to clarify your concerns. You also have the right to complain to the relevant data protection supervisory authority if you believe that the processing of your personal data is unlawful.

How safe is my data?

We use the state-of-the-art security measures to protect your data appropriately. Our employees, our subcontractors and trading partners are obliged to adhere to our information security guidelines and are audited regularly.

Privacy Note for this website, for online services and for marketing


Under some circumstances we store information, so-called „Cookies“, on your computer in order to be able to offer certain services or to better understand your preferences and to optimize our website.

Cookies are small text files which frequently contain a unique identifier and which are saved to your disk from a webserver. Cookies contain information which can later be read by the webserver which stored the cookie. They often consist of a series of characters and numbers and sometimes further information which uniquely identifies your computer.

Some cookies are stored only for the duration of your visit to our website, so-called „Session Cookies“. Others, more permanent cookies can remain on your computer after your visit to our website and our website will access them every time you re-visit our website (so-called “ID Cookies”). Some cookies which are stored during your visit to our website can be read and processed by other companies.

You may control the cookies from this website by altering the settings of your web browser to not accept cookies at all, to accept them by request only or by deleting them when you close your browser session. Please note that the use of some services may then be restricted and that some sections of the website will only function correctly with the use of cookies.

You find additional information regarding the cookies used on our websites under: Cookie List (PDF)

YouTube Video Plugins

Our website uses video plugins from the video-sharing website Youtube belongs to Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA („Google“).We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode.

You find further information concerning the treatment of user data in the Privacy Policy of YouTube under:

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. 
In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. 
Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. 
Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under:

Further information concerning the terms and conditions of use and data privacy can be found at or at Please note that on this website, Google Analytics code is supplemented by “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP-masking).

As an alternative to the browser plug-in, you can click on this link to prevent the collection by Google Analytics on this website in the future. An opt-out cookie is stored on your device. If you delete your cookies, you must click the link again.


Your attention is drawn to our copyright notice. This notice is automatically attached to each copy of content on our Internet pages and may not be removed. These copyright provisions also apply for all documents available for download.

Restrictions on Use

Any use whatsoever infringing on legal provisions or third-party rights is forbidden. In the event of infringement, we reserve the right to bar access to the Internet pages.

Your Rights and Our Contact Information

Should any of your personal information be incorrect then you have the right to have it corrected and to have it deleted or locked should it no longer be required. You may at any time object to the use of your personal data for marketing or market research purposes. You further have the right to know the personal information which is collected.

You can exercise these rights by directly contacting our Customer Service Department at

For information request, please write us:

Freudenberg Home and Cleaning Solutions GmbH
Data Protection Officer
Dr. Christian Wolff
Im Technologiepark 19
69469 Weinheim


©2018 Freudenberg Home and Cleaning Solutions GmbH, Weinheim, Germany. All rights reserved, in particular as regards texts, images and other copyrighted works published on these Internet pages. Any reproduction, circulation, storage, dissemination, transmittal or other exploitation of the contents of these Internet pages without the prior written consent of Freudenberg Home and Cleaning Solutions GmbH is expressly prohibited.